Home Goods Retail
Guest Group founder JG Guest opened the first Guests furniture store on Collins Street in Melbourne in 1918. The Guest name quickly became synonymous with stylish furniture in Victoria as its store footprint expanded.
Over the past 100 years the business has stayed true to its ethos by providing quality furniture, but has evolved from a retailer to provide a wide range of design and furniture related services, predominantly to builder customers.
Furniture Solutions On Display
After selling their retail stores to Freedom Furniture in 1999 Guest Group, led by Alan, Janne and Bill Guest, leveraged its furniture styling know-how into adjacent services. Initially the business serviced large corporate expat relocations and later progressed to the provision of rental furniture for the display home market, which is the focus of the business today.
By working closely with volume builders to provide a design, logistics and furniture solution, Guest Group ensures that its customers are able stand out from their competitors in display home villages. Guests is now the leading provider of styling and furniture rental services to the display home market in Australia.
Rolling Out The Model
In early 2019, The Growth Fund partnered with the Guest family and members of the senior management team to support the next phase of Guest Group’s evolution.
The team are focused on continuing to grow the business by bringing the same design, logistics and customer service expertise which enabled strong growth in the display home sector into new products and markets.